PIF Backs Gulf E-Commerce Venture Called Noon

Noon.com Screenshot Taken on November 15, 2016.

Noon.com Screenshot Taken on November 15, 2016.

Mohamed Alabbar, who chairs the company Emaar Properties PJSC, has formed an e-commerce business calling the venture “Noon”. Emaar Properties is behind developments such as Burj Khalifa and the Dubai Mall. [ Content protected for Sovereign Wealth Fund Institute Standard subscribers only. Please subscribe to view content. ]


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