FirstCry Buys BabyOye, Raises Money
Posted on 10/23/2016
BrainBees Solutions Pvt. Ltd is an Indian company that runs e-commerce properties for baby products including the FirstCry website. BrainBees Solutions acquired the franchise division of Mahindra Retail Pvt. Ltd, which owns online babycare business BabyOye. The cash and stock deal is worth US$ 54 million. The acquired property will be nested under the brand […]