Sovereign Wealth Fund Amasses Stake in TV Ratings Company Nielsen
GIC Private Limited, one of Singapore’s sovereign wealth funds, has acquired 5% ownership in Nielsen NV, an information and television ratings company. By analyzing Securities and Exchange Commission (SEC) filings and recent Nielsen share prices, the open market transaction total looks to exceed US$ 800 million. According to SWFI’s proprietary Sovereign Wealth Fund Transaction Database, since January 27, 2015, GIC is one of the most active sovereign investors, ranking in the top 10 for most completed transactions of all time.
East Asia is a growing market for Western companies to reach consumers. In May 2012, Nielsen formed an Asian innovation hub in Singapore. The lab has been testing shopper technologies combining the use of neuroscience, eye-tracking technologies and measurement.
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