Saudi Sovereign Wealth Fund Maneuvers Entertainment Strategy

Posted on 11/23/2018


The Development and Investment Entertainment Company (DIEC) was renamed to Saudi Entertainment Ventures Company (SEVEN). SEVEN is a subsidiary of the Public Investment Fund of Saudi Arabia (PIF). This subsidiary was formed in 2017 to diversify Saudi Arabia’s economy in industries such as entertainment and lifestyles. PIF signed a number of deals in the entertainment […]