Can Macy’s Survive in its Current Form?

Posted on 03/17/2020

Traditional department store retail in the United States has been in decline for over a decade, as consumer behavior flocked to online shopping. New York-based Macy’s, Inc. had fiscal 2019 sales of US$ 24.6 billion. The company comprises three retail brands, Macy’s, Bloomingdale’s, and Bluemercury. In response to the widespread COVID-19 outbreak, Macy’s announced that […]

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