SoftBank Vision Fund 2 and Sanabil Lead Series B in Unifonic

Posted on 09/15/2021


Riyadh-based Unifonic sells a customer engagement platform and raised US$ 125 million in a Series B round. The round was led by SoftBank Vision Fund 2 (managed by SoftBank Group Corporation) and Sanabil Investments (a unit of the Public Investment Fund). Unifonic is looking at acquisitions in the region. Unifonic sells a cloud-based software to send automated messages.

Founded by Ahmed and his brother Hassan Hamdan in 2006, Unifonic raised US$ 21 million in 2018 in a round led by STV. STV is a US$ 500 million venture fund run by Saudi Telecom Co.

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