3Q 2021 – SWFI Institutional Investor Media Rankings
Posted on 10/28/2021
SWFI is using Similarweb data to rank the most influential websites covering institutional investors such as sovereign wealth funds, pensions, and endowments. SWFI research looked for news and information sites in the sector. Many niche publications and info sites were not tracked as the web traffic was not meaningful compared to the larger properties.
Fund managers and service providers are looking for ways to market to institutional investors. The rankings provided here shows the digital landscape, as more people globally continue to use the internet and rely less on print.
3Q 2021 – SWFI Institutional Investor Media Rankings by Global Rank
| Rank | Name of Site | URL | Global Rank | US Country Rank | Category Rank Investing |
|---|---|---|---|---|---|
| 1 | Bloomberg | bloomberg.com | 905 | 395 | |
| 2 | Institutional Investor | institutionalinvestor.com | 147,448 | 84,833 | 778 |
| 3 | Sovereign Wealth Fund Institute | swfinstitute.org | 276,521 | 157,929 | 1,467 |
| 4 | Pensions and Investments | pionline.com | 307,315 | 108,657 | 1,014 |
| 5 | IPE | ipe.com | 326,108 | 246,773 | 2,276 |
| 6 | Private Equity International | privateequityinternational.com | 372,348 | 581 | |
| 7 | Hedgeweek | hedgeweek.com | 437,971 | 412,239 | 3,507 |
| 8 | AI-CIO | ai-cio.com | 611,949 | 233,594 | 2,149 |
| 9 | Buyouts Insider | buyoutsinsider.com | 650,011 | 302,817 | 2,719 |
| 10 | Top1000Funds.com | top1000funds.com | not ranked | not ranked | not ranked |
Data from Similarweb.
Data pulled from September 2021 period.
Learn more about Similarweb: https://www.similarweb.com/