B2B Sales Software 6Sense Lures SoftBank and MSD Partners
Posted on 01/22/2022
San Francisco-based 6Sense Insights, Inc. (6Sense) is a predictive intelligence platform for B2B organizations. 6Sense raised US$ 200 million in Series E funding co-led by Blue Owl and MSD Partners and was joined by new investors including SoftBank Group Corporation (SoftBank Vision Fund 2), B Capital Group, Franklin Templeton, and Harmony Partners. Existing investors Insight Partners, Tiger Global Management, D1 Capital Partners, and Sapphire Ventures also participated in the round. This brings 6Sense’s total funding to US$ 426 million.
6Sense is led by Jason Zintak. Zintak was recently CEO of Platfora, a leader in big data analytics, which was acquired by Workday in 2016. Prior to Platfora, Zintak was Chief Revenue Officer at Responsys, which was acquired by Oracle in 2013 for US$ 1.5 billion, and EVP of Worldwide sales and Marketing for JDA Software. The 6Sense platform analyzes data and behaviors to uncover accounts ready to buy and recommends the best action, channel, and messages that are most likely to connect with buyers.
Advisors
Law firm Fenwick represented 6Sense.
In August 2021, 6Sense acquired Redwood City, California-based Fortella. Fortella is a pipeline intelligence company that had raised around US$ 7 million from firms like Recruit Strategic Partners, Uncorrelated Ventures, and TiE Silicon Valley.
In October 2021, 6Sense bought Slintel, a Mountain View, California-based developer of buyer intelligence tools. Slintel was backed by GGV, Accel, Sequoia Capital ,and Stellaris.
In March 2021, 6Sense raised US$ 125 million in a Series D Round. D1 Capital Partners led the round with participation from Sapphire Ventures and Tiger Global Management. Existing investor Insight Partners also participated.
Stylized: 6sense.
