LIV Golf Investments Increases Investment in The International Series to $300 Million
Posted on 02/01/2022
LIV Golf Investments and the Asian Tour unveiled The International Series and the 2022-2023 destinations and prize purses for the ground-breaking series of 10 marquee international events announced in November 2021.
The International Series will be integrated into the full 2022-23 Asian Tour schedule. The series will kick off in Thailand in March 2022 followed by visits to England, Korea, Vietnam, the Middle East, China, Singapore, and Hong Kong and will feature prize purses ranging from $1.5 million to $2 million per event.
LIV Golf boosted its investment in the Asian Tour from US$ 200 million to US$ 300 million.
“We are on the threshold of a new era for Asian golf,” said Cho Minn Thant, Commissioner and CEO, Asian Tour. “The International Series is a new upper-tier of elite events, the likes of which the region has not seen before, that will mark the start of a phenomenal period of growth for the Asian Tour. It also signifies the furthering of our relationship with our new strategic partner LIV Golf Investments and its CEO, Greg Norman.
Saudi Arabia’s Public Investment Fund (PIF), a sovereign wealth fund with a diverse international investment portfolio, is the majority shareholder in LIV Golf Investments.
The Black Mountain Golf Club in Hua Hin, Thailand, will host The International Series Thailand March 3-6, boasting a prize purse of $1.5MM, before London stages the next event at Centurion Club from June 9-12, offering a $2MM purse. The second half of the year will see stops in Korea, Vietnam, and Indonesia before heading to the Middle East and then culminating in China, Singapore, and Hong Kong.
The announcement comes on the eve of the Asian Tour’s new season with the $5MM PIF Saudi International powered by SoftBank Investment Advisers starting February 3rd at Royal Greens Golf & Country Club.
The Asian Tour’s 2020-21 season was recently completed and saw Joohyung Kim, Korea’s 19-year-old rising star, claim the coveted Asian Tour Order of Merit.
