General Atlantic Leads Series B Round in Jüsto
Posted on 04/08/2022
Jüsto is a Mexico City-based online grocer in Latin America. Jüsto raised a US$ 152 million Series B investment led by General Atlantic, a global growth equity firm. New and existing investors Tarsadia Capital, Citius, Arago Capital, Foundation Capital, and Quiet Capital also participated in the round, among others. Jüsto will leverage the new capital to fund its continued growth, including geographic expansion within Brazil, Mexico and Peru, as well as into new geographies in Latin America, in addition to supporting investments in its tech stack.
Jüsto was founded in 2019 by CEO Ricardo Weder as Mexico’s first vertically-integrated, online grocery platform with no physical store presence. Ricardo Weder is the former president of Cabify, a large ridesharing company operating in Latin America, Spain, and Portugal.
In late 2021, Jüsto launched operations in São Paulo, Brazil. Jüsto acquired Freshmart, a leading Peruvian e-grocer, in October 2021.
In February 2021, Jüsto raised US$ 65 million in a Series A round led by General Atlantic. Existing backers also participated in the round, including Foundation Capital and Mountain Nazca.
