Animoca Brands Corporation Invests in Music Platform that is Co-Founded by deadmau5
Posted on 12/07/2022
Animoca Brands Corporation Limited has taken a majority stake in Pixelynx, Inc.through its controlled subsidiary. PIXELYNX is a music metaverse gaming platform founded by musicians and technologists deadmau5 (Joel Zimmerman) and Richie Hawtin (Plastikman) along with music and gaming industry veterans Ben Turner, Dean Wilson, and Inder Phull.
PIXELYNX is a Los-Angeles-based music and gaming entity operating across five countries. It is creating a physical and digital ecosystem for artists and fans by building products that blur the lines between music, gaming, and Web3 (a decentralized ecosystem based on blockchain technologies). PIXELYNX’s ecosystem will provide artists control over how they build experiences with fans, partners, and platforms to create new ways for music lovers to develop, share, and monetise music.
Animoca Brands has acquired a majority stake in PIXELYNX to build, invest in, and acquire studios, infrastructure, and technologies that will power the future of the music industry through integration with gaming and Web3 technologies and communities.
PIXELYNX operates LynxLabs, a new investment program to develop the next wave of music and entertainment ventures by offering them access to funding, artists, celebrities, token design, and technical support. LynxLabs has already invested into Volta XR and Oorbit.
Animoca Brands had previously led a seed funding round of funding for PIXELYNX in December 2021 with participation from Solana Ventures, Alumni Ventures Blockchain Fund, Hyperedge Capital, Republic Realm, Sfermion, and others.
