Chinese Online Fast-Fashion Retailer Shein Draws in Sovereign Wealth

Posted on 03/08/2023

Shein is a Chinese online fast fashion retailer headquartered in Singapore, but with vast operations in China. The company was founded in Nanjing in October 2008 as ZZKKO by entrepreneur Chris Xu (real name: Xu Yangtian). Known for selling relatively inexpensive apparel, Shein’s success has been credited to its popularity among Generation Z consumers. Shein…

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